Analytics for Agencies #3 Measuring Multi-Channel Media

Get the presentation: http://goo.gl/BMfOV – Get the bulk URL builder: http://goo.gl/MiytW

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This video covers how to measure and analyze the performance of nearly all types of online media within Google Analytics. It gives concrete guidance on building a comprehensive campaign tagging strategy, as well as clarify where all of this data can be found within GA.

Advanced features are used throughout the demonstration portion of the video, so you may need to review the previous two sessions in the Analytics for Agencies series.